A TOOLKIT FOR FINDING PURPOSE AND OUTSHINING THE COMPETITION
#WEAREMISSIONLIT

Turning aspirational missions into the ultimate advantage.

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FEATURING LEADERS
OF PURPOSE

Providing real world examples and first-person interviews from industry leaders such as Patagonia, Innocent, allplants and Tony's Chocolonely, Mission Lit will guide businesses as they create, refine and use their mission to drive social, environmental and business success.

WHAT TO EXPECT

Mission Lit lifts the lid on how a new generation of business leaders are building companies which are loved by customers, investors and employees alike, solve real problems, and leave the competition in the dust.

Reading the Mission Lit book is the equivalent of 25 hours facetime with the entrepreneurs and CEOs at the cutting edge of sustainable business
The book includes case studies and insights from individuals from businesses including Monzo (a bank), Finisterre (a surf brand) and Beryl (a bike-sharing scheme), who offer practical pointers for successfully using purpose to outshine profit-blinkered competitors
Be guided through practical exercises to help find, refine and use your purpose effectively

GET THE BOOK NOW

HEAR FROM THE CAPTAINS

GET THE BOOK NOW

“Our greatest advantage is that all our people have personal reasons to not just feel mission-driven but Mission-Lit-up”

Jonathan Petrides
Allplants CEO

“...We think we’re pretty good storytellers – good at taking complex topics and trying to break them down and make them digestible so that people can participate in the solution.”

Ryan Gellert
Patagonia CEO

“You have to get the purpose set, and that will make your business exciting to be a part of. That could be from a customer point of view or employee. They become emotionally committed.”

Tom Kay
Finisterre CEO

“This entrepreneur’s guide could not be more timely nor more necessary. At a time when young people are losing patience with the old order and investing their energies and lives in shaping the new, they will need all the help they can get.”

John Elkington
Volans